FurReal Concept Pitch

Hasbro: FurReal 
Fall 2018

* Details are limited to preserve IP and trade secrets. *

Problem

Using an existing servo-model, I needed to develop a toy concept and pitch it to the FurReal brand team.

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Action

• Researched the animal that inspired the servo model for play pattern inspiration

• Programmed a one-minute animation using a timeline-based control application

• Connected the basis animal to an existing pet to strengthen its emotional appeal

• Created a five-minute presentation that included a play demo

• Reworking the pitch to be more brand-focused after receiving advice from my supervisor

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Results

I pitched the concept to over ten people from across the FurReal and Animatronics teams. My presentation went from a five-minute pitch to an hour-long brainstorm. We then filmed the servo-routine for the company records.

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Skills Demonstrated

• Developing a product concept and play pattern

• Creating an animation sequence

• Presenting to team leads

• Adapting to constructive criticism